Gulberg is a residential and commercial area of Lahore, Punjab, Pakistan. It is known for its upscale shopping centres, restaurants, posh residential areas and the Hafeez Centre (the largest computer and mobile market in Lahore). It also includes Lahore's Gaddafi Stadium Sports Complex, the home of Pakistani cricket. It is also known as the hub of the fashion industry in Pakistan, and is the location of PACE (an upscale shopping mall.) It is bordered by the Allama Iqbal International Airport to the east, the Model Town development to the south, the Aitchison College campus to the north, and the Shadman district to the west. Gulberg is considered to be one of the most exclusive residential areas in Lahore.
Many of Pakistan's leading industrial clans, entrepreneurs, and "pro-establishment" social elite maintain residences in Gulberg, making it the civilian epicenter of Lahore, as Military families of high rank either reside in the city of Rawalpindi, or in the Cantonment("Cantt")district of Lahore.
Lahore's two major markets both are located in Gulberg. The Main Market and Liberty Market are commercial hubs in central Lahore, functioning as half-souq/bazaar, half shopping mall in appearance and layout.
Main Market provides an ever expanding shopping area for a variety of goods. Along side Main Market is the Canal Park Bazar boasting more than 1000 shops. Liberty Market offers a wide variety of shops, department stores, and clothing outlets, and is considered by many Lahoris to be the main shopping plaza of the city. Traffic Jams are the norm. liberty market is also one the main attractions of the gulberg, as it is the shopping point of thousands of lahoris, this market targets everyone from middle class to upper class. In recent years the condition of liberty market has been significantly improved, roads are repaired, now providing larger parking facilities, better traffic system, as more policemen are appointed to deal with the traffic issue.
Most of Lahore's major high-end commercial districts are located within Gulberg, including M M Alam Road, Gulberg Main Boulevard, portions of The Mall Road, Noor Jehan Road, Jail Road, Gaddafi Stadium, and others.
Gulberg has been always the residential area for rich and top class people. Many cricketers and Pakistani film stars reside in this prestigious place. A personal visit to the town clearly indicates that it is one of the posh locality in Lahore as it is full of large graceful bungalows and houses. Gulberg's posh reputation is well-deserved. Leading athletic competitions, health and fitness gyms, as well as bi-gender swimming pools are easily accessible to the wealthy inhabitants of the district. The area is known for its cultural centrality for the modern pro-establishment elites of Pakistan, as well as the presence of nearly all of Lahore and Punjab's prestigious non-military families. In contrast to purana Lahore or small muhalas of Lahore situated in east of Lahore, gulberg has every sort of facility well maintained carpeted roads, complete sanitation system, security gates and large play grounds for every block.
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